Conversion > Traffic : HEO- Human Engine Optimization

Writing for PEOPLE not ROBOTS
HEO – (Human Engine Optimization)

The main focus will be on POST module work, utilizing your design, user interface, and maximizing your content for user retention and conversion. I intend on offering advice for both designers & marketers, as well as the businesses that must focus on margins, conversions, and analytics.

1) Be 2010: How to incorporate twitter, facebook, email, & blogs
2) Your calling: Optimize your call to action
3) Where the eye wanders: DONT MAKE ME THINK!
4) One team, One message: Fluid messaging throughout
5) Analytics

(This session can be used to follow a SEO session or can include a review of imperative SEO modules to start but its primary focus is the other end of site optimization)